Wednesday, March 17, 2010

Iran, Pakistan ink the gas pipeline deal without India

Pakistan signed a deal for the supply of natural gas 750 million metric cubic units a day to 1 billion cubic units a day. This deal was worth 7.5 billion USD. Though I really don't know the pricing of the gas.

The pipeline that was to come to India was to be 2700 Kms and now they have settled at only 900 Kms. Had India joined the deal, despite Pakistan's assurance that it will try to safeguard the pipeline, India can never be sure of the safety of the two-thirds of the pipeline that is non-critical to Pakistan.

Earlier India had made a statement saying that the transit tariff demanded by Pakistan is very high. It was speculated that this tariff would mean that Pakistan would have a significantly shorter investment recovery time than India.

And with the recent oil field investments by ONGC in Venezuela and Russia, and gas field discovery by RIL, India does not feel so pressed for energy as it once was.

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Facebook surpasses Google in the number of hits

Facebook had more number of hits than Google for the first time (in US) last week (ending March 13th 2010).This marks a huge shift in the internet usage pattern from the past.
Going by the usage, now connection seems to be more important than information.

Though Google owned sites, Youtube, Gmail and Picassa are widely visited, most of Google's revenues are from its sponsored search results.
Such usage changes could mean that companies looking for online advertisement might first look at Facebook than Google. Since Facebook allows one to join many special interest groups, the chances of landing a relevant ad is higher there. In the world of internet marketing, making the ad relevant is as important as anything else.
Though Gmail also has better targeted ads, based on your email content.

Be that as it may, the market leader has been displaced, and in the time to come, we can be sure of heightened war for the eyeballs.

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Monday, March 15, 2010

From being an engineer to a media guy

This is a query (and my response to it) that came on my school's alumni association site( about a guy who wants to go into media related role rather than being an engineer. I thought it might be of use to someone else who is reading this blog.
The text in green is the query.

Hari Om everyone,

Ah well m doin in comp science From NMIMS university.
So the thing is that i don like engg a lot..

I mean though i understand wat they teach here but i don like solving problems based on the things they teach.

And i have always been very keenly interested in media and communication,

So is there something i can do ..after graduation that would get me into my desired field...

Hope u reply soon....and i am gonna complete my graduation next year may...

Hi Rituraj, 

I see two parts in your query,  

1) Doing something based on your engineering skill is not about "solving problems". you have to build things based on the principles you learn in your classroom. It is not the same (and not as boring) as solving problems in an exam.  

2) And about your desire to work in the field of media and communication I am not very sure what you mean by that, are you talking about  
2.1) Journalism (print/ news channels) 
2.2) Advertising 
2.3) Compering 
2.4) Publishing house support and proof reading  

I don't know too much about you, so I am giving general pointers maybe you can see for yourself where you fit well and we can discuss that in greater detail.  

Given the fact that you have an engineering background, you are at a disadvantage vis-a-vis your competitors on two counts 
1) They have more "domain knowledge", and are typically good at articulating. 
2) Engineers are stereotyped as being bad at communication skills. And the fact that you dont have very many people from your background who have broken into this field certainly reinforces the stereotype.  

But, all is not lost You do have a few positives. 
1) Being an engineer, you can bring to the table a much needed skill of structured thinking. 
2) You will have a better understanding of products and businesses, So you can work well in a field that lets you analyse them. Maybe like a gadget guide thing, or a column on new trends in technology, or on stocks and share markets.  
All said, breaking into this world will take a lot of dedicated effort, for 
1) Prima facia, you dont have the specific skill set that such a job requires. 2)Its not glamorous - atleast not at the junior levels.  

Sure you can blabber an hour on how you actually do have those skills, but none of it is going to help you if you cant prove it. 
So my advice would be to go out there and make yourself known.  
1) Fish for events that need a compere - at college fests, products promotion events etc. 
2) Look for FM radio stations that call for guest jockey. 
3) Look out for competitions that ask for marketing ideas. 
4) Try and get a marketing internship. 
These will help you in two ways, one this will get you some experience, and more importantly, it will help you build a network of people who know that you are talented. The latter will help you a lot in getting you the proverbial foot-in-the-door.  

If, however you feel that structured learning is the way to go for you, There is this college called Mudra Institute of communications - Ahmedabad. This, I have heard is the best B-School to go to if want a career in advertising.  

I hope this helps you. Do get back to me here on this forum or at if you want to discuss something specific.  

All the very best. You have more than a year at your college. Make the best use of it.  


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