Wednesday, March 17, 2010

Facebook surpasses Google in the number of hits

Facebook had more number of hits than Google for the first time (in US) last week (ending March 13th 2010).This marks a huge shift in the internet usage pattern from the past.
Going by the usage, now connection seems to be more important than information.

Though Google owned sites, Youtube, Gmail and Picassa are widely visited, most of Google's revenues are from its sponsored search results.
Such usage changes could mean that companies looking for online advertisement might first look at Facebook than Google. Since Facebook allows one to join many special interest groups, the chances of landing a relevant ad is higher there. In the world of internet marketing, making the ad relevant is as important as anything else.
Though Gmail also has better targeted ads, based on your email content.

Be that as it may, the market leader has been displaced, and in the time to come, we can be sure of heightened war for the eyeballs.

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