Monday, February 1, 2010

Amazon allows Macmillan ebooks to be priced higher after Apple row

Just read this news, that Amazon will increase the prices offered for Macmillan books from USD 9.99 currently to 14.99 and 12.99.

This is significant because Amazon had long been a sort of monopoly in the ebook business ( With all due respect Sony - your Reader did not make a dent), and had the power to arm twist publishers. But with Apple getting into the foray with its iPad, Kindle (Amazon's ebook reader) expects some serious competition.

The publishing houses long believed they were not making enough profit through the ebook business. This emergance of competition will help them get better money for their products. Maybe things will improve for them from now on.

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1 comment:

Ankit Ashok said...

Hi Carol,

As google translator tells me, your comment reads "In life, one of the most beautiful reward is to help others while also helping themselves."

I am not very sure how this fits in the context, may be you were referring to the resurgence of print media aided by the rising competition ?